From Fox & Hounds Daily, an look at the Planned Parenthood video controversy from a crisis communications perspective.

From the sidelines, crisis communication specialists observed how this multimillion-dollar, 100-year-old organization with millions of supporters and tremendous political clout would handle its publicity crisis.

After watching Planned Parenthood’s president, Cecile Richards, sit-down interview onABC’s “This Week with George Stephanopoulos” and reading the news coverage that followed, the organization went with what seemed to be a conscious decision to ignore the content of the videos and focus instead the videos’ creator – Center for Medical Progress (CMP). It was a shoot-the-messenger approach destined to fail.

This type of response will only prolong the controversy, because it fails to focus on the critical issue of trust.  Its failure will grow to intolerable hypocrisy when CMP releases its additional dozen or so additional Planned Parenthood videos.

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