Multi-screen consumption of media is here to stay… and Hispanics are the ultimate “multiscreen users” of the moment. And the social TV industry is starting to take notice, to the point that social media is now part of the scripting of network shows and sports programs.

As plotlines and conflicts developed, there’s a clear focus on what will capture viewers’ attention to the point they’ll be Tweeting and sharing on Facebook as the action plays out on- screen as well as long after the betrayal was exposed or the vixen was resurrected.

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