Two Republican consulting shops have joined forces to create a Latino-focused polling firm.

John Nienstedt of Competitive Edge Research and Communication (CERC) and Hector Barajas of California-headquartered Revolvis are together offering their services under the banner of Latino Edge Research.  According to a release, Nienstedt, who is Mexican-American, will head up research while Barajas, a native of East Los Angeles, will focus on messaging.

Jason Roe, a principle at Revolvis, said the new endeavor fills a void in the GOP consulting world.

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