Due to health concerns, the U.S. Food and Drug Administration (FDA) is evaluating a potential ban on Red Dye No. 3, also known as Erythrosine. This artificial coloring imparts a cherry-red hue to numerous food products, including candies like Peeps and Dubble Bubble gum and various snacks and cereals.

Recent petitions from public health organizations have urged the FDA to reassess this stance, citing potential links between the dye and behavioral issues in children, such as hyperactivity. 

The Guardian reports that Jim Jones, the FDA’s Deputy Commissioner for Human Foods, informed a U.S. Senate health committee that the agency is reviewing a petition to revoke the authorization of Red Dye No. 3 in foods and anticipates deciding in the coming weeks. 

If the FDA enacts the ban, it would prompt significant changes in the food industry. Manufacturers would need to reformulate products containing Red Dye No. 3, potentially substituting it with natural colorants like beet juice or paprika extract. This shift could lead to increased production costs, possibly affecting product prices and availability.