Newt Gingrich was tasked by the Republican National Committee to issue a report, “the 2016 Election Principles.”

Excerpt from the Report:

If demography is not destiny, paying attention to minority voters may be.

In every campaign we studied, there was a direct correlation between paying attention to minority communities, events, activities and key dates and the increase in votes. Jack Kemp observed “people have to know that you care before they care that you know.” Again and again, successful Republicans built minority events into their schedules, created advisory groups from leaders of the communities, developed internships for young people from the community,etc.

Showing up is the essential first step to building bridges to minority communities. The goal has to be inclusion, not outreach. Outreach is when the old order makes a decision and then calls the community leaders to inform them. Inclusion is when the community is in on the discussion before the decision. Inclusion means that the content of what is being said is of interest. The difference between outreach and inclusion is enormous. The entire team has to be brought into an inclusion system or it will fail to be implemented.

Focus on targeted growth demographics.

Republicans have the opportunity to perform better among single women, younger voters, Asians, Hispanics, and African Americans. Because the Republican stereotype among many of these groups is so bad, if candidates hope to win votes, they need to show up, make an effort, and have some “magnet” issues to attract them. This requires developing these issues that break the negative stereotype in a positive way. Here, national themes can be a big help.

You can read the report for yourself here: The Republican Gospel 2016 ELECTION PRINCIPLES_