While both parties went out of their way to include more Latinos in their national conventions, Latino Decisions noted Latinos have yet to actualize their full voting potential. The National Association of Latino Elected Officials estimates that 12.2 million Latinos voted this past election, representing approximately 10% of the national electorate. That number is much too low when we consider that an estimated 2.5 million Latinos who were registered to vote did not cast a ballot in the presidential election.