California is set to implement permanent water restrictions for the first time, following the approval of a policy by the state’s Water Resources Control Board. Dubbed “Making Conservation a California Way of Life,” the policy aims to significantly reduce statewide water use, ensuring that future drought-related cutbacks aren’t as drastic. This initiative stems from legislation signed by former Governor Jerry Brown in 2018.

Under the new guidelines, retail water suppliers—not individual households or businesses—must decrease their water use by nearly 30% over the next 15 years. Suppliers failing to comply will face daily fines of $10,000. These suppliers must encourage their customers to conserve water, potentially through restrictions or promoting low-flow appliances.

The policy’s implementation will vary based on several factors, including past water consumption, climate, and land use. For example, the Bay Area, which already has low water usage, will see minimal changes. Conversely, Los Angeles County will experience varied reductions, with the California American Water Company in the Los Angeles Division expected to cut usage by 15% by 2040, while the Los Angeles County Waterworks District 40 in Antelope Valley faces a 42% reduction.

Set to take effect on January 1, 2025, with the first cuts by 2027, the policy has sparked mixed reactions. Some water agencies criticize it, while environmental groups argue the reductions should be even more substantial. This historic move underscores California’s ongoing struggle with water conservation amid persistent drought challenges.